Brand Communications Manager - Move Category

Amsterdam Stokke GmbH Apply before: 2024-05-01

Here We Grow:

Stokke's long history of design and innovation began over eight decades ago on the west coast of Norway in 1932. Our values remain deeply rooted in our Scandinavian heritage and our commitment to craftsmanship and quality. Stokke is recognized worldwide for best-in-class solutions for children. For over forty years, we've combined our passion for Scandinavian design with the ability to challenge the ordinary and make beautiful products that nurture family bonding. Designed not only for you and your child, but for your children’s children, and generations to come.

Stokke has experienced considerable international growth through our strategic approach of acquiring products and brands. These acquisitions include the Nomi chair, LIMAS, a baby carrier company, Mukako, a multi-activity play table brand, and BABYZEN, the makers of the highly popular YOYO all-in-one lightweight stroller. Acquisitions is key for our growth and has allowed us to have office presence in Norway, Germany, The Netherlands, France, the US, and Asia, meaning we truly offer an international work environment and can stand by our brand promise Confident Kids for a better World.

Pursue Excellence, The Team:

The Brand Communications team within Stokke plays a pivotal role in shaping and disseminating the brand's messaging across various platforms and audiences. Comprised of talented professionals with diverse backgrounds in marketing, communications, and creative fields, the team works closely with the Global Brand Director to ensure alignment with Stokke's overarching brand platform and strategy. They are responsible for crafting compelling narratives and developing high-quality content that resonates with both consumers and internal stakeholders. From conceptualization to execution, the team leads the charge in implementing integrated multi-channel campaigns, managing global PR efforts, and maintaining consistency in brand messaging across all touchpoints. With a keen understanding of consumer insights and market trends, they continuously strive to innovate and elevate Stokke's brand presence while fostering collaboration with external agencies and internal departments. Through effective leadership, strategic planning, and a relentless pursuit of excellence, the Brand Communications team drives the brand's growth and fosters meaningful connections with its audience worldwide.

Take Responsibility, The Position:

As the Global Brand Communication Manager for Stokke's Move category (YOYO, Limas, JetKids) you will collaborate closely with the Global Brand Director to ensure consistent, relevant, and high-quality communication development and content production across all channels. You will be responsible for owning the brand communication strategy, executing campaigns, managing PR initiatives, and ensuring adherence to brand guidelines. Your role involves coordination with internal teams, external agencies, and stakeholders to drive effective communication campaigns aligned with Stokke's brand platform and strategy.

Key Responsibilities:

Strategy and Planning:

  • Develop and execute the overall communication strategy for the Stokke Move category.
  • Utilize consumer insights to inform briefs, regional marketing plans, and go-to-market strategies.
  • Plan and budget for asset/campaign development in coordination with Innovation's project board and Product Management.

Brand Communication:

  • Own brand activities including campaigns, collaborations, and new services, ensuring alignment with brand strategy.
  • Coordinate with content teams, regional marketing, ecommerce, and other stakeholders for seamless execution.
  • Implement and govern global brand guidelines across all touchpoints internally and externally.

PR and Marketing:

  • Manage global PR activities including consumer and product PR, press releases, and content distribution.
  • Develop and update PR kits, manage agency relationships, and ensure PR content aligns with brand messaging.

Content Production:

  • Lead and coordinate projects for brand and product communication development, from briefing agencies to delivery of marketing assets.
  • Oversee communication concept development, go-to-market planning, production coordination, and content creation for various channels.

Budget Management:

  • Own communication budget related to campaigns/assets and ensure efficient allocation of resources.
  • Cross-functional Collaboration:
  • Drive synergies within categories and across the brand to ensure consistency and coherence in communication efforts.

Collaborate with internal teams, external agencies, and stakeholders to deliver impactful communication campaigns.

Better Together, The Ideal Profile:

  • Education: Bachelor/Master's degree in Marketing, Communications, or equivalent.
  • Experience: Minimum 5 years in communications or marketing roles, preferably in brand-driven companies. Experience in global brand and/or product communication, consumer data analysis, and content production.
  • Skills: Strong leadership, interpersonal, and project management skills. Proficiency in developing integrated multi-channel campaigns, content marketing, PR, and social media. Experience with external agencies and budget management. FMCG experience considered a plus.
  • Special Requirements: Excellent communication and creative thinking abilities, strong leadership skills, results-oriented mindset, agility, and efficiency in multitasking.

Note: This position does not entail personnel responsibilities.

Keep Growing, What We Offer:

Perhaps the biggest benefit of working at Stokke is the opportunity to work with a premium brand with products that are recognized around the world and have a common purpose: to encourage child development and to nurture family bonding.

You will also get to appreciate an international career with a host of learning opportunities in a growing brand that creates smart and sustainable premium products that stimulate children’s development.

Furthermore, you will work in a company where our core values,

Keep Growing, Take Responsibility, Pursue Excellence and Better Together

define who we are and what we stand for. Offering unique Learning and Development opportunities from our Stokke Academy such as Global Training, Digital Education, Mentee\Mentorships and Leadership Development.

At Stokke, we are truly better together we take pride in our international and diverse global offices. This position is based in Amsterdam which offers:

  • A gorgeous new and contemporary office right in the heart of the city center.
  • Complimentary lunch.
  • A generous mobility allowance.
  • A dynamic hybrid working model allowing for connectivity but flexibility.

Please do apply if this position is of interest to you!

Grace Pickard, Talent Acquisition Partner