Retail Concept Lead
About Stokke: Here We Grow
Founded in 1932 in Norway, Stokke has spent over eight decades delivering high-quality children's products, blending Scandinavian design with a commitment to family bonding. For over 40 years, our products have prioritized comfort, safety, and longevity, ensuring a legacy that serves families today and for generations to come. As we continue to expand internationally, our offices span Norway, Germany, the Netherlands, France, the U.S., and Asia. Our mission is clear: “Confident Kids for a Better World.”
Pursue Excellence with Stokke: The Team
The Retail Experience team at Stokke plays a pivotal role in shaping the way our brand is experienced globally. From developing innovative retail designs and visual merchandising standards to ensuring consistent brand presentation across all consumer touchpoints, this team ensures that Stokke delivers a seamless, elevated experience at every retail location. Working with teams across regions, the Retail Experience team is at the forefront of Stokke’s continued growth and market presence.
Take Responsibility: The Position - Retail Concept Lead
As the Retail Concept Lead, you will be responsible for driving the evolution of Stokke’s retail strategy globally. You will lead the development of new point-of-sale (POS) materials and retail formats to ensure the brand is consistently presented at the highest standards across all regions. This includes designing concept stores, developing visual merchandising guidelines, and working directly with local teams to ensure effective implementation across retail environments.
Main Job Responsibilities
Retail Concept Development:
- Lead the evolution of Stokke’s retail concept, ensuring optimal brand presentation, a seamless consumer experience, and global consistency.
- Design and develop concept store formats, including branded areas, shop-in-shops, partner stores, multi-brand retailers, and consumer fairs across EMEA, APAC, LATAM, and USCA.
- Create 2D floor plans, 3D visualizations, technical drawings, and visual merchandising guidelines.
Design & Implementation:
- Develop detailed 3D visualizations of retail spaces and provide technical drawings as specifications for shop fitters.
- Collaborate with local teams to ensure smooth implementation of retail concepts and designs, providing guidance and troubleshooting when necessary.
- Develop custom-made store displays for specialized retail solutions and partner stores.
Documentation & Communication:
- Develop, document, and communicate retail concept and visual merchandising standards across the global organization.
- Serve as the primary contact for all retail concept-related inquiries within Stokke, ensuring clear communication and effective solutions.
- Oversee the presentation of Stokke’s retail concept to internal teams and external retail partners, including creating sell-in documents and materials.
Better Together: The Ideal Profile - Location: Amsterdam
We are looking for a highly creative and strategic Retail Concept Lead with a passion for innovative retail design and a deep understanding of global brand presentation. The ideal candidate will be adept at designing and implementing visually compelling retail environments that elevate the Stokke brand. If you are someone who thrives in an evolving, fast-paced environment and loves collaborating across teams and markets, we would love to hear from you.
Qualifications & Experience
- Degree in Retail Design, Visual Merchandising, or a related field.
- Proven experience in developing and executing retail concepts on a global scale.
- Strong background in creating 2D and 3D visualizations, technical drawings, and retail floor plans.
- Experience working with retail partners and internal teams to implement merchandising solutions.
- Excellent communication skills in English, with additional languages being a plus.
- Ability to manage multiple projects simultaneously and deliver results in a timely manner.
- Willingness to travel internationally as needed.
Special Requirements:
- Strong understanding of retail environments and how to create impactful consumer experiences.
- High attention to detail and creative problem-solving skills.
- Proficient in design software such as AutoCAD, SketchUp, or similar tools.
- Valid driver’s license required.
Keep Growing: What We Offer
- A key role in shaping the global retail presence of Stokke.
- Collaboration with an international team and the opportunity to work on innovative retail projects.
- Career development and growth opportunities within a values-driven organization that is committed to excellence.
Perks & Benefits:
- Competitive compensation package.
- Performance-based incentives.
- Comprehensive training and professional development programs.
- A supportive, inclusive, and dynamic workplace culture.
Join us at Stokke and help create Confident Kids for a Better World.