This position sits within the Americas Leadership Team and plays a key strategic role in the acceleration of Stokke’s digital business. It works in close alignment with global eCommerce, digital marketing, brand communications, and US sales leadership to localize and execute global strategy with maximum commercial impact.

The position reports to the General Manager, Americas, with a dotted line to the Global Chief Digital Officer.

Main Responsibilities

• Responsible for the DTC P&L and delivery of sales and profits associated by the DTC channels (Stokke.com, marketplaces)
• Lead the execution of Stokke’s global eCommerce strategy within the Americas market across all digital sales channels (brand.com, marketplaces, retailer.com)
• Analyze digital performance and consumer behavior to optimize conversion, drive growth, and inform ongoing improvement
• Collaborate with global teams (Digital Marketing, Brand, eCommerce) and local Sales to ensure brand consistency and business alignment
• Own and oversee the execution of campaigns and promotions tailored to the US market
• Lead content optimization, product positioning, and consumer journey improvements across all digital touchpoints
• Ensure compliance with US-specific legal disclaimers, product regulations, and data privacy requirements
• Identify and document the Americas-specific digital requirements and contribute to global roadmap discussions with best practices and market feedback
• Build, manage, and develop a high-performing team aligned with Stokke’s leadership principles

Better Together, The Ideal Profile:

• Bachelor's or Master’s Degree in eCommerce-related fields such as Business, Digital Marketing, or Online Sales
• Minimum 10 years of relevant eCommerce experience, including direct responsibility for an owned eCommerce store and third-party marketplaces (e.g., Amazon)
• Proven team management experience, ideally in a matrixed organization
• Strong knowledge of SEM, SEO, display advertising, and online marketing tactics
• Experience with platforms such as Salesforce Commerce Cloud (ex-Demandware), Shopify, or similar
• Familiarity with tools like Confluence, Jira, Smartsheet, Miro, CMS, PIM systems, and Hotjar
• Strong analytical mindset and familiarity with Google Analytics or similar tools
• Excellent communication and cross-functional collaboration skills
• Highly organized, detail-oriented, and performance-driven
• Experience in translating global strategy to local execution, with a strong consumer focus

Keep Growing, What We Offer:

Perhaps the biggest benefit of working at Stokke is the opportunity to work with a premium brand with products that are recognized around the world and have a common purpose: to encourage child development and to nurture family bonding.  

You will also get to appreciate an international career with a host of learning opportunities in a growing brand that creates smart and sustainable premium products that stimulate children’s development.

Furthermore, you will work in a company where our core values, Keep Growing, Take Responsibility, Pursue Excellence and Better Together, define who we are and what we stand for. Offering unique Learning and Development opportunities from our Stokke Academy such as Global Training, Digital Education, Mentee\Mentorships and Leadership Development. At Stokke, we are truly better together, we take pride in our international and diverse global offices.

• Stokke offers an extensive benefit package to its employees
• Stokke is providing a hybrid working model which gives you the opportunity of working up to 3 flexible and 2 days from the office
• Stokke offers an extensive benefit package to its employees, including 401K and health insurance package
• Full-time, Contract
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance