With over eight decades of history, Stokke was founded on Norway’s west coast in 1932, deeply rooted in Scandinavian heritage, emphasizing quality and craftsmanship. Known globally for exceptional children’s products, Stokke has spent over 40 years blending Scandinavian design with a dedication to family bonding. Our products are designed for today’s families and future generations, ensuring a legacy of comfort and quality.

As the Director of Brand Marketing for the Americas you will lead and evolve the national marketing strategy to elevate Stokke’s brand awareness, desirability, and revenue performance across the United States. You will harness deep consumer insights to craft effective marketing strategies, build integrated campaigns, oversee flawless execution, and drive measurable impact.

As the most senior marketing leader sitting on the Americas leadership team, this individual leads the marketing strategy for the region, how our products are brought to market, positioned, and sold. This includes responsibility for crafting compelling messaging, identifying target customer segments, and developing marketing plans that drive demand and adoption of the product.

This role requires strong commercial acumen, a data-driven mindset, and collaborative leadership. You will act as a key member of the Americas leadership team and work cross-functionally with global marketing, digital, sales, and product teams to ensure consistent brand storytelling and commercial alignment. The position reports to the General Manager, Americas, with a dotted line to the Global Chief Product Marketing Officer.

Main Responsibilities

Marketing Leadership & Strategy

• Lead the creation and implementation of the Americas marketing strategy aligned with global brand positioning and Americas commercial priorities
• Translate consumer insights into effective strategies and initiatives
• Managing product ranging and distribution from a marketing perspective
• Develop and execute marketing plans across all consumer touchpoints to build brand equity and drive engagement

Campaign Planning & Execution

• Deliver 360° marketing campaigns, including new product launches and evergreen brand initiatives
• Activate Stokke across relevant media channels, including digital, social, influencers, PR, and experiential
• Ensure cohesive and consistent brand storytelling across all channels
• Responsible for local content development in line with global standards

Performance & Optimization

• Track and measure the impact of all marketing activities, optimizing based on KPIs such as ROI, awareness, traffic, and conversion
• Continuously analyse market dynamics, competitive positioning, and consumer behaviour to inform strategy
• Monitor and control marketing spend, ensuring adherence to budgets and maximum efficiency

Team & Collaboration

• Recruit, train, and develop marketing talent, fostering a collaborative and performance-oriented culture
• Collaborate closely with the Americas sales and eCommerce teams to align on go-to-market plans
• Act as a bridge between the Americas and global marketing teams, sharing best practices and advocating for local market needs

Better Together, The Ideal Profile:

• Higher degree in Marketing, Digital, Business Administration, or a related field
• 10+ years of progressive marketing experience with premium consumer brands
• Proven success implementing global marketing strategies in a local Americas context
• Comprehensive background in omnichannel marketing: in-store, retail/trade, digital, social media, PR, and advertising
• Deep expertise in performance marketing, including paid search, paid social etc.
• Experience with CRM platforms and membership/loyalty program development
• Demonstrated ability to build, lead, and mentor high-performing teams
• Strong history of cross-functional collaboration with Sales, eCommerce, Product, and Operations
• Strong commercial acumen and strategic thinking
• Proficiency in Office 365 (especially Excel and PowerPoint)
• Exceptional communication skills in English, both written and verbal
• Independent, innovative, collaborative, and purpose-driven

Keep Growing, What We Offer:

Perhaps the biggest benefit of working at Stokke is the opportunity to work with a premium brand with products that are recognized around the world and have a common purpose: to encourage child development and to nurture family bonding.  

You will also get to appreciate an international career with a host of learning opportunities in a growing brand that creates smart and sustainable premium products that stimulate children’s development.

Furthermore, you will work in a company where our core values, Keep Growing, Take Responsibility, Pursue Excellence and Better Together, define who we are and what we stand for. Offering unique Learning and Development opportunities from our Stokke Academy such as Global Training, Digital Education, Mentee\Mentorships and Leadership Development. At Stokke, we are truly better together, we take pride in our international and diverse global offices.

• Stokke offers an extensive benefit package to its employees
• Stokke is providing a hybrid working model which gives you the opportunity of working up to 3 flexible and 2 days from the office
• Stokke offers an extensive benefit package to its employees, including 401K and health insurance package
• Full-time, Contract
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance