About Stokke – Here We Grow:

With over eight decades of history, Stokke was founded on Norway’s west coast in 1932. Deeply rooted in Scandinavian heritage, our brand is built on principles of quality, craftsmanship, and family connection. For more than 40 years, Stokke has delivered iconic and innovative solutions for children—products that are not only beautifully designed but made to nurture family bonding and support child development.

With global offices in Norway, The Netherlands, the U.S., Germany, France, and Asia, Stokke offers a truly international work environment, committed to shaping a better world through confident kids.

Take Responsibility – The Position: Head of E-Commerce

As Head of E-Commerce, you will lead the global digital commerce strategy for Stokke across Stokke.com, marketplaces, and digital retail experience. You are responsible for delivering a seamless, emotionally resonant, and conversion-optimized shopping experience that elevates the Stokke brand, drives customer satisfaction, and delivers commercial growth.

You will blend strategy, execution, and team leadership to deliver excellence across all digital commerce touchpoints—owning the roadmap, channel performance, and long-term vision. This role reports to the Chief Digital Officer and is based in Amsterdam.

Key Responsibilities:

Global E-Commerce Strategy

• Define and evolve the global digital commerce roadmap in line with Stokke’s brand and business objectives

• Set and monitor KPIs across all e-commerce channels and regions

• Identify digital growth opportunities through competitive and consumer insights

• Align e-commerce strategy with executive and cross-functional business goals

Website Experience & Platform Leadership

• Oversee end-to-end management of Stokke.com including personalization, content optimization, and localization

• Ensure best-in-class UX across mobile and desktop platforms

• Partner with IT and UX to manage technical roadmap, platform upgrades, and integrations

• Monitor site performance and continuously optimize for speed, accessibility, and compliance

Customer Experience Optimization

• Lead customer-centric digital journeys that reflect the emotional and functional needs of modern families

• Reduce friction in customer interactions—from product discovery to checkout

• Embed tools and processes that prioritize empathy, feedback, and iterative improvement

• Champion a consistent tone, narrative, and visual identity across touchpoints

Marketplace & Omnichannel Integration

• Oversee Stokke’s global marketplace presence and ensure brand consistency

• Collaborate with retail teams to develop seamless omnichannel strategies

• Develop digital programs that connect online and offline experiences (e.g., loyalty, in-store tech)

• Optimize marketplace operations including conversion, returns, and customer support

Team Leadership & Collaboration

• Recruit, manage, and mentor a high-performing team across e-commerce, marketplace, and CX functions

• Set performance goals, provide coaching, and build a culture of ownership and innovation

• Drive cross-functional collaboration with Marketing, IT, Product, and Customer Service

• Promote agile ways of working and a test-and-learn culture

Agency & Partner Collaboration:

• Lead digital agency relationships across UX, SEO/SEM, content, and media buying

• Define scopes of work, KPIs, and strategic briefs with a clear focus on brand values and customer-first delivery

• Act as key liaison between internal stakeholders and external partners

• Evaluate partner performance, gather insights, and implement continuous improvements

Better Together - The Ideal Profile

Responsible for leading e-commerce, marketplace, and digital experience teams.

Bachelor’s or Master’s degree in E-Commerce, Digital Business, Marketing, or a related field.

Experience Required:

• 10+ years of experience in digital commerce or e-commerce leadership roles

• Proven track record of owning digital strategies across DTC, marketplaces, and omnichannel commerce

• Deep understanding of e-commerce platforms, UX, data analytics, and conversion optimization

• Strong experience working with technical teams and digital partners

• Experience leading and scaling high-performing digital teams in a premium consumer brand or lifestyle company

Special Requirements:

• Fluent in English (written and verbal); additional languages are a plus

• Excellent commercial acumen with a customer-first mindset

• Demonstrated ability to lead through influence across cross-functional teams

• Strong project management and vendor coordination skills

• Experienced working in a global, multicultural environment

• Strategic thinker with the ability to balance long-term vision and short-term execution

Key Tools & Technologies:

• Salesforce Commerce Cloud (SFCC) – E-commerce platform management

• Google Analytics / GA4 – Customer journey tracking and analysis

• Power BI – Performance dashboards and visualization

• Microsoft Clarity – UX behavior tracking

• Adyen – Secure payment processing

• Bazaarvoice – Reviews and UGC integration

• Jira / Confluence – Agile project management and documentation

Keep Growing – What We Offer:

At Stokke, you’ll join a company where our values—Keep Growing, Take Responsibility, Pursue Excellence, and Better Together—define who we are and what we stand for. You’ll benefit from:

• The chance to lead a global e-commerce strategy for a premium, purpose-driven brand

• A collaborative, entrepreneurial work environment that values innovation

• International exposure and high-impact decision-making

• Professional development through the Stokke Academy and cross-border initiatives