About Stokke – Here We Grow:

With over eight decades of history, Stokke was founded on Norway’s west coast in 1932. Deeply rooted in Scandinavian heritage, our brand is built on principles of quality, craftsmanship, and family connection. For more than 40 years, Stokke has delivered iconic and innovative solutions for children—products that are not only beautifully designed but made to nurture family bonding and support child development.

With global offices in Norway, The Netherlands, the U.S., Germany, France, and Asia, Stokke offers a truly international work environment, committed to shaping a better world through confident kids.

Take Responsibility – The Position: Amazon Digital Media Strategist

We are seeking an experienced and data-driven Amazon Digital Media Strategist to lead and execute retail media campaigns across Amazon marketplaces in the US and Canada. This role is pivotal in accelerating Stokke’s digital commerce growth through performance-driven advertising and marketplace media optimization.

Working cross-functionally with our global and regional ecommerce teams, you will oversee the setup, execution, and analysis of Amazon campaigns while staying ahead of retail media trends and consumer behavior insights. This role reports to the Ecommerce Director, North America, and is based in the US.

Key Responsibilities:

Retail Media Strategy & Execution

• Own the development and hands-on execution of digital retail media strategies across Amazon.

• Set up and optimize campaigns in Amazon Seller Central (Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored Video).

• Lead keyword research, targeting, retargeting, and campaign testing strategies using first-party and CRM data.

• Align campaign strategies with key events, promotional plans, and inventory availability.

Campaign Management & Optimization

• Monitor and report on core KPIs such as ROAS, CTR, CPC, NTB, SOV, and ROI.

• Maintain budget pacing and ensure high-performance delivery across campaigns.

• Develop and refine Standard Operating Procedures (SOPs) and success benchmarks.

• Collaborate with analytics teams to generate performance reports and optimization insights.

Cross-Functional Collaboration

• Work closely with Inventory Planning, Creative, Brand Marketing, PIM, Content, and Ecommerce.

• Ensure alignment between advertising and product availability, customer journey, and promotions.

• Partner with global stakeholders to ensure best-in-class planning and measurement consistency.

Partner & Platform Management

• Manage campaign tools such as Pacvue, Skai, Perpetua, CommerceIQ, and insights platforms like Helium 10 and Stackline.

• Collaborate with Amazon Advertising account teams and evaluate third-party vendors.

• Ensure brand consistency and compliance across all creative and content assets.

Innovation & Reporting

• Stay updated on Amazon platform enhancements and media innovation opportunities.

• Drive A/B testing and audience experimentation to uncover insights and improve targeting accuracy.

• Translate data into meaningful insights, sharing clear, actionable recommendations.

Better Together – The Ideal Profile

Education Required:

Bachelor’s degree in Marketing, Digital Media, Business, or a related field.

Experience Required:

• 4+ years of hands-on experience in Digital Media, Paid Search, Retail Media, or Ecommerce Advertising.

• Deep expertise in Amazon Advertising and Seller Central campaign management.

• Experience managing third-party tools (e.g., Pacvue, Perpetua, Skai) and analytics dashboards.

• Familiarity with high-traffic e-commerce environments and marketplaces.

• Strong analytical skills with a proven ability to translate data into performance strategy.

Special Requirements:

• Fluent in English (written and verbal); additional languages are a plus.

• Certified in Amazon Advertising (Foundations, Sponsored Ads, Optimization, Video Ads).

• Strong Excel, PowerPoint, and Google Suite skills.

• Excellent stakeholder management, cross-functional collaboration, and project planning skills.

• Proactive and curious mindset with a passion for performance and experimentation.

• Comfortable in a fast-paced, matrixed, and international environment.

Key Tools & Technologies:

• Amazon Seller Central & Advertising Console – Retail media campaign management

• Pacvue / Skai / Perpetua / CommerceIQ – Campaign automation & reporting

• Helium 10 / Stackline / Profitero – Marketplace insights & competitive intelligence

• Google Analytics & GA4 – Traffic and conversion tracking

• Microsoft Excel & Power BI – Data analysis and visualization

• DoubleClick CM360 / Datorama – Media tracking and optimization

• Shopify – Experience with secondary ecommerce platforms is a plus

Keep Growing – What We Offer:

At Stokke, you’ll join a company where our values—Keep Growing, Take Responsibility, Pursue Excellence, and Better Together—define who we are and what we stand for. You’ll benefit from:

• The opportunity to shape retail media strategy for a premium, purpose-driven brand

• Exposure to global digital and commercial teams in a highly collaborative environment

• A test-and-learn culture that values performance, innovation, and continuous growth

• Competitive salary: $85,000–$100,000 annually

• Career growth within a fast-scaling international organization