About Stokke – Here We Grow

With over eight decades of history, Stokke was founded on Norway’s west coast in 1932. Deeply rooted in Scandinavian heritage, our brand is built on principles of quality, craftsmanship, and family connection. For more than 40 years, Stokke has delivered iconic and innovative solutions for children—products that are not only beautifully designed but made to nurture family bonding and support child development.

With global offices in Norway, The Netherlands, the U.S., Germany, France, and Asia, Stokke offers a truly international work environment, committed to shaping a better world through confident kids.

Take Responsibility – The Position: Paid Search Specialist

As a Paid Search Specialist, you will play a key role in driving Stokke’s global paid media performance across search, shopping, and AI-driven advertising platforms. Based in Amsterdam and reporting to the Senior Digital Marketing Director, this role blends technical expertise, strategic execution, and commercial acumen to deliver world-class digital performance and growth.

You will define and implement Stokke’s global paid search strategy, ensuring that campaigns are insight-led, optimized, and aligned with our brand and commercial goals. Partnering closely with our EMEA agency teams, you will lead feed optimization, performance tracking, and innovation in automation and AI tools to help guide parents from discovery to purchase in their digital journey.

Key Responsibilities

Global Paid Search Strategy & Execution

• Define, execute, and continuously evolve the global paid search strategy across Google Ads, Shopping, PMax, and Bing Ads.

• Oversee agency partners to ensure flawless execution, feed optimization, and campaign management across markets.

• Maintain global best practices for keyword strategy, ad copy, audience segmentation, campaign structure, and bid optimization.

• Lead the integration of AI tools and automation to drive scalable and efficient campaign management.

Performance Optimization & Data Insights

• Manage Google Merchant Center feed accuracy and collaborate with tech and eCommerce teams to enhance product data quality.

• Translate business goals into actionable media plans aligned with KPIs such as ROAS, revenue contribution, and engagement.

• Analyze campaign data using Google Ads, GA4, Power BI, and other tools to deliver actionable insights and continuous improvement.

• Drive experimentation through A/B testing and test-and-learn frameworks across audiences, creatives, and campaign types.

Cross-Functional Collaboration

• Partner with Brand, Creative, and CRM teams to ensure cohesive messaging and on-brand campaign execution.

• Collaborate with eCommerce and Finance teams on forecasting, budgeting, and pacing to meet global business objectives.

• Align paid search efforts with organic, CRM, and brand campaigns to maximize full-funnel performance.

Innovation & Continuous Learning

• Stay ahead of evolving trends in AI-driven search marketing, automation, and consumer search behavior.

• Proactively identify opportunities to adopt new technologies or features that improve performance and efficiency.

• Establish scalable global frameworks for campaign setup, tracking, and reporting.

Better Together – The Ideal Profile

Education Required

• Bachelor’s degree in Digital Marketing, E-commerce, Business Analytics, or a related field.

Experience Required

• 2–4 years of hands-on experience managing paid search campaigns (Search, Shopping, PMax).

• Proven expertise with Google Ads, Google Merchant Center, SA360, and feed optimization tools.

• Demonstrated success managing agency relationships and cross-market campaign execution.

• Strong commercial mindset and experience connecting media performance to revenue KPIs.

• Familiarity with automation, AI capabilities (Smart Bidding, Performance Max), and data-driven optimization.

• Experience with conversion tracking, tagging, and attribution model implementation.

• Analytical, data-oriented approach with the ability to interpret and communicate insights clearly.

• Collaborative and proactive team player comfortable working in global, matrixed organizations.

• Experience with lifestyle, parenting, or premium consumer brands is a plus.

Special Requirements

• Fluent in English (written and verbal); additional languages are an advantage.

• Strong project management, prioritization, and problem-solving skills.

• Ability to balance precision with speed in a fast-paced, evolving digital landscape.

• Passionate about digital innovation, AI-driven marketing, and consumer behavior.

Keep Growing – What We Offer

At Stokke, you’ll join a company where our values—Keep Growing, Take Responsibility, Pursue Excellence, and Better Together—define who we are and how we work. You’ll benefit from:

• The opportunity to drive global paid media innovation in a high-impact role.

• A dynamic, collaborative, and international work environment in the heart of Amsterdam.