Senior Marketing Manager, Americas

Based in the Stamford, Connecticut Office - U.S. | Reporting to Brand Marketing Director, Americas

About Stokke – Here We Grow

Founded on the west coast of Norway in 1932, Stokke is built on a strong Scandinavian heritage of craftsmanship, quality, and purpose‑driven design. For more than 40 years, our products have championed connection—creating meaningful moments that bring parents and children closer together, while supporting healthy child development.

With global offices in Norway, the Netherlands, the U.S., Germany, France, and Asia, Stokke offers a truly international work environment. We are committed to shaping a better world through confident kids, innovative thinking, and responsible growth.

 

The Position

Parent & Child at the Heart

As Senior Marketing Manager for the Americas, you will lead the development and execution of regional marketing strategies that elevate Stokke’s brand awareness, desirability, and commercial performance — with a strong focus on our largest category, Eating (High Chairs). Your work will directly influence how families across the Americas discover, experience, and connect with Stokke at every stage of their journey.

You will translate consumer and market insights into meaningful, relevant brand experiences that support parents and children through thoughtfully designed products and storytelling.

Agility, Speed & Execution

This role requires a balance of strategic vision, commercial acumen, and operational excellence. You will own the regional marketing agenda, drive integrated campaigns end‑to‑end, and ensure flawless execution across channels. Working closely with global brand, sales, digital, and product teams, you will move quickly and decisively to deliver impact in one of Stokke’s most important markets.

This role is based in the U.S. and reports directly to the Brand Marketing Director, Americas.

 

Main Responsibilities

Marketing Strategy

• Lead and implement the Americas marketing strategy for the Feeding category, aligned with global brand positioning and regional commercial priorities.
• Translate consumer insights into actionable strategies, activation plans, and product priorities.
• Support product ranging and distribution decisions from a marketing perspective.
• Partner with global product teams to bring the right products to market with clear, compelling messaging.
• Develop integrated marketing plans across all consumer touchpoints to drive brand equity, engagement, and conversion.

Campaign Planning & Execution

• Lead 360° marketing campaigns including new product launches, seasonal initiatives, and evergreen brand programs.
• Ensure cohesive, consistent, and on‑brand storytelling across digital, retail, social, PR, and trade channels.
• Oversee development of local content and assets aligned with global creative standards.
• Collaborate closely with Sales and Retail teams to support in‑store and trade marketing strategies.

Performance & Optimization

• Track, measure, and analyse marketing effectiveness using KPIs such as ROI, awareness, traffic, and conversion.
• Monitor market trends, competitive activity, and consumer behaviour to inform planning and decision‑making.
• Optimise performance and budget allocation based on insights, testing, and ongoing evaluation.

Cross‑Functional Collaboration

• Work closely with global brand, sales, e‑commerce, digital, and product teams to ensure alignment and impact.
• Act as a key regional marketing partner across the Americas, driving clarity and consistency.

 

The Ideal Profile

Pioneering Spirit

You are a strategic, insight‑driven marketer who enjoys building strong brands and driving growth in competitive markets. You challenge conventions, bring fresh thinking to campaigns, and continuously seek new ways to elevate brand impact and relevance.

Everyone Has a Seat at the Table

You are a collaborative partner who works effectively across functions and regions. You communicate with clarity, value diverse perspectives, and build strong relationships that enable shared success. You balance leadership presence with approachability and teamwork.

You bring a strong blend of strategic thinking and hands‑on execution, comfortable owning outcomes while collaborating broadly.

 

Requirements

Experience

• 7–10 years of progressive marketing experience within premium consumer brands.
• Proven success adapting and executing global marketing strategies within the U.S. or Americas region.
• Strong omnichannel marketing experience across retail/trade, in‑store, digital, social, PR, and advertising.
• Demonstrated ability to work cross‑functionally with Sales, E‑Commerce, Product, and Operations teams.

Skills & Competencies

• Strong commercial acumen with a strategic, data‑driven mindset.
• Advanced proficiency with Office 365 tools, particularly Excel and PowerPoint.
• Excellent written and verbal communication skills in English.
• Independent, proactive, and comfortable operating in fast‑moving environments.
• Aligned with Stokke’s purpose‑driven culture.

Education

• Bachelor’s or Master’s degree in Marketing, Business, or a related field preferred.

What We Offer

• A high‑impact role within one of Stokke’s fastest‑growing and most important regions.
• A collaborative environment that values creativity, innovation, and strategic thinking.
• Opportunities for professional growth through the Stokke Academy and cross‑border development initiatives.
• The opportunity to shape the future of Stokke’s largest category in a key commercial market.
• Competitive compensation ($90,000–$115,000 USD).

A workplace guided by our values:
Parent & Child at the Heart, Agility Speed & Execution, Pioneering Spirit, and Everyone Has a Seat at the Table.