Take Responsibility – The Position

The Sales Trainer plays a central role in strengthening Stokke’s global commercial capabilities by designing and delivering impactful training, onboarding, and coaching programs. This role ensures that our global sales teams are equipped with the skills, product knowledge, and systems expertise needed to represent Stokke with excellence.
You will collaborate closely across Sales, Product Marketing, and IT to drive capability building, optimize sales systems, and support continuous improvement across the commercial organization.

This position is based in Amsterdam, Netherlands, and reports to the Sales Development Manager.

Main Responsibilities

Engage with Vision & Passion

• Champion a consistent and high-quality sales training experience across all global regions.
• Bring Stokke’s brand, values, and product stories to life through compelling, engaging training experiences.
• Act as a trusted partner to sales leaders, helping shape a skilled, confident, and customer‑centric sales force.

Strategize, Implement, Test & Learn

• Lead comprehensive onboarding for new sales team members—ensuring they are fully equipped with product knowledge, selling tools, and Stokke’s commercial principles.
• Design and deliver training programs in selling techniques, product expertise, and ongoing capability development.
• Drive cross-regional capability‑building initiatives, such as the Commercial Excellence Program, ensuring continuous skill growth.
• Provide regular digital coaching and occasional field co‑visits to reinforce learning and best practices.
• Work with the Sales Development Manager and Product Marketing to align training plans with business priorities and upcoming product launches.

Accuracy, Optimize & Automate

• Serve as the master user for Power BI and Sales Systems—delivering foundational and advanced training to ensure adoption and effectiveness.
• Optimize reporting structures and system usage, applying best practices across regions.
• Support system transitions, collaborating with IT to introduce new functionalities, features, and enhancements.
• Troubleshoot system challenges for sales teams, proposing improvements and coordinating solutions with IT and external developers.
• Provide clear, accurate reporting and insights on sales performance to internal stakeholders.

Collaborate & Report Like a Pro

• Partner effectively across Sales, Product Marketing, IT, and global markets to ensure consistent, high‑quality training coverage.
• Communicate training plans, progress, and impact through clear updates, dashboards, and reports.
• Build strong relationships across teams and regions, inspiring collaboration and a shared commitment to continuous development.
• Stay travel-ready to support global markets as needed.

Better Together – The Ideal Profile

You are a creative, engaging trainer who brings structure, storytelling, and commercial understanding together to elevate performance. You are proactive, analytical, and able to inspire high‑dedication teams through coaching and clarity. You thrive in dynamic global environments, balancing strategic capability building with hands‑on delivery.

Experience Required

Education

• Commercial education or relevant experience; no specific specialization required.

Experience & Skills

• Experience in sales training, onboarding, or capability development.
• Strong analytical skills, especially within sales environments.
• Ability to design and deliver engaging, impactful training experiences.
• Ideally, experience with selective distribution or premium consumer brands.
• Excellent coaching, presentation, and interpersonal skills.
• Independent, proactive working style with strong team‑building ability.
• Fluent in business English.
• Flexibility and readiness for global travel.

Keep Growing – What We Offer

At Stokke, you will join a purpose-driven global brand recognized for quality, connection, and responsible growth. You will experience:

• A key role shaping the sales capabilities that support Stokke’s global success.
• Close collaboration with cross-functional teams across regions.
• Opportunities for continuous learning and personal development.
• A culture defined by our values: Keep Growing, Take Responsibility, Pursue Excellence, and Better Together.