Ecommerce Website Experience Designer

Based in Amsterdam | Reporting to Senior Global Website Manager | Department: Global ECommerce

About Stokke – Here We Grow

Founded on the west coast of Norway in 1932, Stokke is built on a strong Scandinavian heritage of craftsmanship, quality, and purpose‑driven design. For over four decades, our products have championed connection—creating meaningful moments that bring parents and children closer together, while supporting healthy child development.

With global offices in Norway, the Netherlands, the U.S., Germany, France, and Asia, Stokke offers a dynamic and international work environment. We are committed to shaping a better world through confident kids, innovative thinking, and responsible growth.

The Position

Parent & Child at the Heart

As eCommerce Website Experience Designer, you will shape how families experience Stokke online by designing intuitive, thoughtful, and inspiring user journeys. Your work will help parents easily discover and understand our products across key touchpoints, ensuring that Stokke.com is meaningful, accessible, and helpful for every stage of their decision process.

Agility, Speed & Execution

This role is central to delivering our 2026 Experience Leap — requiring strong ownership, design precision, and the ability to work quickly across teams and markets. You will lead the UX roadmap for Stokke.com, partner with development and brand teams, and ensure global consistency across regions. You bring structure, clarity, and a solution‑first mindset to every stage of design execution.

Main Responsibilities

Experience Design & Optimization

• Own the UX roadmap for Stokke.com, with a focus on immersive storytelling and intuitive navigation.
• Lead implementation of core pages including homepage, navigation, and redesigned PDPs for priority product categories.
• Act as the main partner between Global eCommerce, development teams, and Brand teams (Product Managers & Design).
• Manage and drive external UX/UI agencies.
• Design wireframe templates and guidelines for regional teams to ensure global UI/UX consistency.

Activation & Launch Support

• Partner with e‑merchandising and Design teams to ensure smooth, high‑quality execution for product launches.
• Develop UX strategies for promotional moments, exclusivities, and clearer “reasons to buy.”
• Support end-to-end launches with UX‑aligned storytelling and customer‑focused design.

Cross‑Functional Collaboration

• Work closely with global and regional teams (US, EMEA, APAC) to align UX priorities with trading calendars and marketing campaigns.
• Collaborate with SEO, data analytics, and paid media teams to ensure UX decisions are insight‑driven and performance‑focused.
• Translate data, SEO learnings, and behavioural insights into actionable UX improvements.

The Ideal Profile

Pioneering Spirit

You are a UX innovator — passionate about transforming digital journeys, exploring new design solutions, and elevating brand experiences. You stay ahead of design trends and continuously improve how users engage with content, features, and navigation.

Everyone Has a Seat at the Table

You partner effectively with creative, technical, and commercial teams across countries and time zones. You listen, collaborate, and bring clarity to complex discussions, ensuring alignment across stakeholders and markets.

You balance creativity with strategic thinking, and you deliver with precision.

Requirements

Experience

• Proven experience in UX design and optimisation for brand eCommerce sites.
• Strong passion for UX, Figma design systems, and feature improvement (Figma is essential).
• Experience working with global teams and/or international consumer brands.
• Strong portfolio demonstrating elevating eCommerce journeys and designing high‑impact UI/UX.

Skills & Capabilities

• Excellent collaboration and communication skills across cross‑functional teams.
• Data‑driven mindset with experience using GA4, Hotjar, MS Clarity, or similar tools.
• Strong project‑management skills — able to coordinate stakeholders and timelines effectively.
• Understanding of conversion optimisation and customer‑journey best practices.
• Basic knowledge of HTML/CSS (preferred).

Key Performance Indicators (KPIs)

• Delivery and quality of UX design execution.
• Measurable conversion rate improvement.
• Successful and timely delivery of Experience Leap 2026 milestones.
• On‑time activation and UX readiness for product launches and campaigns.

What We Offer

• A key role shaping the global digital experience for a premium design‑led brand.
• Collaboration with global design, development, and Ecommerce teams.
• Opportunities for professional learning, growth, and career development.
• A purpose‑led, international work environment driven by innovation and creativity.

A workplace guided by our values:
Parent & Child at the Heart, Agility Speed & Execution, Pioneering Spirit, and Everyone Has a Seat at the Table.