Remote (UK‑based) | Regular travel required - Reporting to Head of UK & Ireland.

About Stokke – Here We Grow

Founded on the west coast of Norway in 1932, Stokke is built on a strong Scandinavian heritage of craftsmanship, quality, and purpose‑driven design. For over four decades, our products have championed connection—creating meaningful moments that bring parents and children closer together, while supporting healthy child development.

With global offices in Norway, the Netherlands, the U.S., Germany, France, and Asia, Stokke offers a dynamic and international work environment. We are committed to shaping a better world through confident kids, innovative thinking, and responsible growth.

The Position

Parent & Child at the Heart

As Key Account Manager for the UK, you will influence how families discover and experience Stokke in store and online. With John Lewis as your primary partner, you will ensure that Stokke’s premium product story is communicated consistently, meaningfully, and in a way that supports parents in making confident decisions.

Agility, Speed & Execution

This is a commercial, fast‑paced, and hands‑on role that blends relationship management, forecasting, performance analysis, and campaign execution. You will take ownership of delivering results across UK national and independent retailers, ensuring strong account planning, flawless execution, and effective cross‑functional collaboration.
This is a remote UK‑based role, requiring regular travel for customer meetings.

Main Responsibilities

Commercial Ownership

• Manage the relationship with John Lewis and selected national and independent retail partners.
• Build, manage, and execute Joint Business Plans (JBP) to deliver growth.
• Track sell‑in and sell‑out performance, identifying opportunities and risks.
• Deliver accurate Latest Estimate (LE) forecasts and ensure high forecast accuracy.
• Monitor promotions, margin performance, and commercial investment.
• Identify distribution and product‑range expansion opportunities.

Promotional & Campaign Planning

• Manage monthly sales forecasts in alignment with stock planning.
• Support digital sales by improving product pages, content accuracy, and online conversion.
• Review campaign and promotional results, recommending enhancements for continuous improvement.
• Partner with marketing and eCommerce teams to ensure brand‑consistent activation.

Performance Reporting

• Prepare monthly performance reviews for key accounts.
• Analyse sales trends, stock health, risks, and opportunities.
• Maintain internal reporting tools, CRM inputs, and tracking documentation.

Key Performance Indicators (KPIs)

• Revenue vs. budget
• Promotional ROI
• Margin performance
• Stock health and availability
• Distribution growth
• In‑store & online brand standard compliance
• Forecast accuracy

The Ideal Profile

Pioneering Spirit

You are commercially curious, proactive, and driven to uncover new opportunities for growth. You bring fresh thinking to account development and continuously improve how Stokke shows up in the UK market.

Everyone Has a Seat at the Table

You build strong relationships with buyers, stores, and internal teams through clear communication and partnership. You collaborate closely across functions to ensure commercial plans are aligned, delivered, and supported.

You are organised, analytical, structured, and able to balance multiple priorities while maintaining premium brand execution.

Requirements

Experience & Capabilities

• Experience managing or supporting major UK national accounts, ideally including John Lewis.
• Strong analytical skills with advanced Excel capability and comfort interpreting sales data.
• Relevant experience with UK independents and regional retail partners.
• Solid understanding of digital sales performance, content quality, and online campaign execution.
• Commercially minded with excellent planning, forecasting, and organisational skills.
• Effective communicator and collaborator across teams, stakeholders, and customer functions.
• Willingness to travel regularly to customer meetings across the UK.

What We Offer

• Ownership of strategically important UK retail partners — with John Lewis as the lead account.
• The opportunity to shape and grow Stokke’s UK presence across national and independent retail.
• A high‑performing, supportive global brand team.
• Real career development opportunities within a premium, purpose‑driven company.

A workplace guided by our values:
Parent & Child at the Heart, Agility Speed & Execution, Pioneering Spirit, and Everyone Has a Seat at the Table.