UX Testing Specialist

Based in Amsterdam, The Netherlands | Department: Global Ecommerce | Full‑time

About Stokke – Here We Grow

Founded on the west coast of Norway in 1932, Stokke is built on a strong Scandinavian heritage of craftsmanship, quality, and purpose‑driven design. For more than 40 years, our products have championed connection—creating meaningful moments that bring parents and children closer together, while supporting healthy child development.

With global offices in Norway, the Netherlands, the U.S., Germany, France, and Asia, Stokke offers a truly international work environment. We are committed to shaping a better world through confident kids, innovative thinking, and responsible growth.

The Position

Parent & Child at the Heart

As UX Testing Specialist, you will play a key role in improving how families experience Stokke online. By continuously optimising Stokke.com through structured testing and data‑driven insights, you help ensure every interaction is clear, intuitive, and supports confident purchase decisions for parents and caregivers.

Agility, Speed & Execution

This role is hands‑on, analytical, and execution‑focused. You will own UX testing and experimentation initiatives end‑to‑end, translating user behaviour and performance data into practical improvements that directly impact conversion and customer satisfaction. Working closely with Global eCommerce, regional teams, and Web Development, you will ensure insights move quickly into action.

This role sits within the Global Ecommerce organisation.

Main Responsibilities

Testing & Optimisation

• Own the full A/B and multivariate testing programme for Stokke.com, from hypothesis creation to deployment and analysis.
• Build, run, and validate experiments that improve site performance, conversion rates, and overall user experience.
• Develop and execute CRO tactics aligned with global eCommerce priorities and trading calendars.
• Monitor daily UX performance metrics and funnel behaviour to identify optimisation opportunities.

Data & Insights

• Perform ongoing daily and weekly analysis of user behaviour using tools such as Hotjar, Microsoft Clarity, GA4, and similar platforms.
• Translate qualitative insights (heatmaps, session recordings, surveys) and quantitative data (conversion metrics, journey drop‑offs) into clear, actionable recommendations.
• Provide structured insights to guide UX, design, and product improvements across markets.

UX Execution & Collaboration

• Partner closely with the Website Experience Designer to ensure insights translate into tangible design improvements.
• Support the implementation and validation of new CMS modules, features, and layouts.
• Act as a bridge between Global Ecommerce and IT, ensuring smooth and reliable rollout of UX enhancements.
• Contribute to “reason‑to‑buy” UX execution by validating messaging, layouts, and user flows.

Web Experience Development

• Provide light web development support related to experiment setup, tagging, and front‑end adjustments (dependent on technical background).
• Ensure test variants perform correctly across devices, browsers, and markets.

Key Performance Indicators

• Volume and quality of A/B and multivariate tests executed
• Conversion rate growth and funnel optimisation results
• Speed and quality of insight generation
• Accuracy and reliability of testing, reporting, and analysis
• Effective collaboration with Global Operations and Global & local eCommerce teams

The Ideal Profile

Pioneering Spirit

You are curious, data‑driven, and motivated to continuously improve digital experiences through experimentation. You enjoy problem‑solving, testing ideas, and challenging assumptions to unlock growth opportunities.

Everyone Has a Seat at the Table

You collaborate comfortably across global and regional teams, communicate insights clearly, and translate complex data into practical recommendations. You balance analytical depth with commercial understanding and shared accountability.

Requirements

Experience & Qualifications

• Proven experience in UX testing, CRO, or web performance optimisation.
• Strong understanding of experimentation methodologies and A/B testing tools (current tool: Convert).
• Hands‑on experience using analytics platforms such as GA4, Hotjar, Microsoft Clarity, or similar.
• Basic front‑end development skills (HTML / CSS / JavaScript) are a strong advantage.

Capabilities

• Strong analytical mindset with excellent problem‑solving skills.
• Ability to transform data into clear, concise recommendations.
• Comfortable working with multiple stakeholders across global teams.
• Agile mindset with experience in sprint planning and project management tools (Jira, MS Planner, etc.).

What We Offer

• A globally impactful role shaping how families experience Stokke online.
• A collaborative, insights‑driven Ecommerce environment with strong cross‑functional partnership.
• Opportunities to grow within UX, experimentation, and digital optimisation.
• Exposure to international markets and strategic digital initiatives.
• Competitive compensation aligned with experience and responsibilities.

A workplace guided by our values:
Parent & Child at the Heart, Agility Speed & Execution, Pioneering Spirit, and Everyone Has a Seat at the Table.