About Stokke – Here We Grow

Founded on the west coast of Norway in 1932, Stokke is built on a strong Scandinavian heritage of craftsmanship, quality, and purpose‑driven design. For over four decades, our products have championed connection—creating meaningful moments that bring parents and children closer together, while supporting healthy child development.

With global offices in Norway, the Netherlands, the U.S., Germany, France, and Asia, Stokke offers a dynamic and international work environment. We are committed to shaping a better world through confident kids, innovative thinking, and responsible growth.

 

The Position

Parent & Child at the Heart

As a Global Ecommerce Content Specialist, you are responsible for the activation, coordination, and optimisation of content across Stokke.com at a global level.

You ensure a consistent, premium brand experience across all markets by managing CMS implementation, supporting product and campaign launches, and driving efficient content workflows in collaboration with internal teams and external partners.

Location: Amsterdam

 

Agility, Speed & Execution

This is a fast-paced, hands-on role where strong ownership and execution are key. You manage multiple parallel content projects, coordinate stakeholders, and ensure timely delivery of high-quality content across markets.

 

Main Responsibilities

Content Activation & CMS

• Manage and activate content across all regions within the CMS
• Own end-to-end content activation from brief to go-live
• Ensure consistency, quality, and alignment with brand guidelines
• Support and train regional teams to enable efficient content execution
• Drive timelines, prioritisation, and stakeholder coordination

PDP & Product Setup

• Support creation and optimisation of Product Detail Pages (PDPs)
• Ensure accurate content, assets, and structure across markets
• Manage product setup in the PIM system, ensuring data accuracy and consistency
• Support the global product launch calendar in collaboration with Marketing

Landing Pages & Campaigns

• Implement landing pages for product launches and key commercial moments
• Translate briefs and wireframes into high-performing pages
• Manage multiple campaigns and content projects simultaneously

SEO & AIO

• Provide SEO guidance (metadata, keywords, structure, internal linking)
• Support optimisation for AI-driven search (AIO)
• Leverage tools (e.g. Similarweb) for traffic, competitor, and content insights

Localisation & Translation

• Manage AI-driven translation workflows
• Coordinate localisation timelines for global rollouts

Agency & Stakeholder Management

• Liaise with external content integration agencies
• Brief, review, and validate deliverables
• Collaborate with Product Marketing, UX/UI, SEO, and regional teams

 

The Ideal Profile

Execution-Focused & Detail-Oriented

You are highly organised, detail-oriented, and comfortable managing multiple priorities in a fast-paced environment.

Collaborative & Proactive

You are a strong communicator who works effectively across teams and takes initiative to optimise processes and content performance.

You understand premium brand positioning and are motivated to deliver best-in-class digital experiences.

 

Experience & Skills

• 3–5+ years of experience in digital content, eCommerce, or digital activation
• Experience managing global websites across multiple markets
• Familiarity with CMS platforms
• Strong understanding of PDPs, landing pages, and eCommerce content structures
• Solid knowledge of SEO
• Experience with AI-driven content or translation tools is a plus
• Strong project management and coordination skills
• Experience with project management tools (Jira, MS Planner...)

 

Personal Attributes

• Highly organized, detail-oriented, and proactive
• Strong communication and cross-functional collaboration
• Ability to manage multiple priorities in a fast-paced environment
• Sensitive to premium brand positioning

 

What We Offer

• The opportunity to work for a premium global brand with strong heritage and purpose
• A dynamic, international working environment
• Exposure to global teams and cross-functional collaboration
• The chance to contribute to the growth of a leading global eCommerce platform

 

Our Values

A workplace guided by our values:
Parent & Child at the Heart | Agility, Speed & Execution | Pioneering Spirit | Everyone Has a Seat at the Table