About Stokke – Here We Grow

Founded on the west coast of Norway in 1932, Stokke is built on a strong Scandinavian heritage of craftsmanship, quality, and purpose-driven design. For over nine decades, our products have championed connection, creating meaningful moments that bring parents and children closer together while supporting healthy child development.

The Position

Parent & Child at the Heart

As Global Digital Media Analyst (Freelance Maternity Cover), you will play a key role in maintaining and optimizing Stokke's global digital media and Ecommerce measurement landscape. You will ensure accurate reporting, actionable insights, and strong data governance across markets while supporting data-driven decision-making throughout the organization.

Working closely with Digital Marketing, Ecommerce, Brand, CRM, IT, regional teams, and external agencies, you will help maximize media performance and ROI across paid and owned channels.

Based in Amsterdam | Reporting to Head of Data, Insights & AI

 7-Month Freelance Maternity Cover (starting October 2026)

 3 Days per Week | €120 per Hour

Main Responsibilities

Performance Reporting & Analytics

• Own global digital media reporting across markets.
• Monitor campaign and website performance, including key media and conversion KPIs.
• Maintain and enhance Power BI dashboards and reporting tools.
• Deliver clear, actionable insights to regional and global stakeholders.

Insights & Optimization

• Analyze data to identify trends, opportunities, and areas for improvement.
• Support campaign optimization and testing initiatives.
• Provide recommendations to improve performance, ROI, and investment decisions.
• Leverage AI tools to improve reporting efficiency and insight generation.

Data Quality & Governance

• Support GA4, tracking, tagging, and measurement frameworks.
• Ensure consistent reporting standards across markets.
• Maintain KPI definitions, reporting documentation, and governance processes.

Cross-Functional Collaboration

• Partner with Marketing, Ecommerce, CRM, IT, and regional teams.
• Act as a key contact for analytics and reporting questions.
• Support data literacy and reporting best practices across markets.

The Ideal Profile

Analytical & Data-Driven: You enjoy transforming complex data into clear insights and recommendations.

Independent & Proactive: You can quickly understand existing processes, take ownership, and deliver results with minimal supervision.

Collaborative & Curious: You work effectively with a broad range of stakeholders and are interested in leveraging AI and emerging technologies to improve analytics.

Experience & Skills

• 5+ years of experience in digital media analytics, performance marketing, or campaign measurement.
• Strong experience with GA4 and digital marketing analytics.
• Proven experience building and maintaining Power BI dashboards and reports.
• Strong understanding of attribution, media KPIs, and digital measurement.
• Experience working with tracking, tagging, and data governance processes.
• Experience with platforms such as Google Ads, Meta Ads Manager, DV360, TikTok, or affiliate networks.
• Strong Excel and analytical skills.
• Fluent in English.

Nice to have

• SQL and experience with BigQuery, Databricks, Tableau, or Looker Studio.
• Experience with AI-driven reporting and analytics tools.
• Experience working with external agencies or consultants.
• Additional language skills.

What We Offer

• A high-impact role within Stokke's global Data, Insights & AI team.
• Ownership of global digital media and Ecommerce reporting.
• Collaboration with international teams across EMEA, USCA, and APAC.
• A flexible freelance assignment with immediate impact.
• Opportunity to contribute to a leading global premium brand.

A workplace guided by our values: Parent & Child at the Heart, Agility Speed & Execution, Pioneering Spirit, and Everyone Has a Seat at the Table.