About Stokke – Here We Grow

Founded on the west coast of Norway in 1932, Stokke is built on a strong Scandinavian heritage of craftsmanship, quality, and purpose-driven design. For over four decades, our products have championed connection—creating meaningful moments that bring parents and children closer together while supporting healthy child development.

With global offices across Europe, the U.S., and Asia, Stokke offers a dynamic and international work environment. We are committed to shaping a better world through confident kids, innovation, and responsible growth.

The Position

Parent & Child at the Heart

As Head of Sales UKI, you will lead Stokke's commercial performance across the UK and Ireland, driving sustainable growth across Stokke.com, marketplaces, and retail partners.

You will be responsible for sales strategy, forecasting, trading performance, product launches, and profitability across all categories. Leading both Sales and Ecommerce teams, you will use data, market insights, and strong customer relationships to accelerate growth and deliver commercial success.

Remote (UK) | Reporting to Head of UKI and DACH

Main Responsibilities

Sales & Commercial Performance

• Lead sales growth and profitability across all channels and product categories.
• Develop commercial plans and deliver results against budget and targets.
• Analyze sales performance, market trends, and competitor activity to identify growth opportunities.
• Drive profitable growth through data-led decision making and commercial execution.

Channel Management

• Oversee performance across Stokke.com, marketplaces, and retail partners.
• Develop channel strategies that increase revenue, profitability, and market share.
• Build and strengthen relationships with key customers and partners.
• Optimize product ranging and distribution across channels.

Planning & Trading

• Lead forecasting and demand planning in collaboration with Supply Chain and Finance.
• Manage promotional calendars, pricing strategies, and trading plans.
• Ensure successful execution of product launches and seasonal campaigns.
• Monitor stock availability and sales trends to support business performance.

Leadership & Collaboration

• Lead, coach, and develop Sales and Ecommerce teams.
• Set clear objectives and ensure strong performance management.
• Collaborate closely with Marketing, Finance, Supply Chain, and global stakeholders to deliver business goals.
• Share market insights to support strategic decision-making.

The Ideal Profile

Commercial & Results-Driven: You have a strong track record of driving growth, profitability, and channel performance.

Strategic & Analytical: You are comfortable using data, forecasting, and market insights to make informed business decisions.

People-Focused Leader: You inspire teams, develop talent, and build strong partnerships both internally and externally.

Experience & Skills

• Experience in a senior Sales, Commercial, Ecommerce, Trading, or Channel Management role.
• Proven experience managing Ecommerce, marketplace, and retail channels.
• Strong commercial planning, forecasting, and sales analysis skills.
• Experience leading product launches, promotional planning, and pricing strategies.
• Strong understanding of margins, profitability, and business performance drivers.
• Experience leading and developing high-performing teams.
• Advanced Excel and strong analytical capabilities.
• Experience within premium consumer goods or juvenile products is an advantage.
• Fluent in English.

What We Offer

• A senior leadership role driving Stokke's business across the UK and Ireland.
• Ownership of all major sales channels and product categories.
• Opportunity to lead and develop a high-performing commercial team.
• Close collaboration with international stakeholders and a leading premium global brand.
• A flexible remote working environment.

A workplace guided by our values: Parent & Child at the Heart, Agility Speed & Execution, Pioneering Spirit, and Everyone Has a Seat at the Table.